How to Launch a Successful Email Marketing Campaign.

November 1st, 2013 by admin

Email marketing is the latest buzz in the world of online business. With the potential to build a residual source of income for entrepreneurs, provided you are able to implement the use of the latest strategies in the world of Internet business, email marketing is growing with good reason. Although many business marketers have seen great success from their email marketing campaigns, many have also failed.

The culprit? The selection of a bad program or lack of trying can sometimes make your email marketing efforts look like spam, something no potential customer wants in their email mailbox. Successful email marketing takes hard work and a lot of strategy; fortunately, Unitel, Inc. has the details you need to know to launch a prosperous campaign.

Important Tips on Email Marketing

Email Marketing Tip #1 — Don’t spam

Email marketing is considered spam when companies or Internet marketers employ techniques adopted by their spamming adversaries, such as sending unsolicited promotional emails to people, thereby violating their privacy. Unfamiliar with spam? This email marketing tactic involves sending mass email blasts to millions of people without their consent, using special software and automated machines over a server.

Email Marketing Tip #2 — Seek consent

Although not all email marketing is spam, companies and Internet marketers should first seek people’s permission, allowing them to specifically sign up for their direct marketing services or alert them when a desired product or service has an announcement, such as a sale.

Email Marketing Tip #3 — Provide a subscription

One of the best ways to get confirmation of an email signup is by way of a subscription — a formal invitation to opt into an email marketing campaign. Double opt in options are even better. When potential subscribers have to confirm their subscription, there is less chance of any misunderstanding or confusing your email marketing as spamming. In addition, this includes making sure you give the subscribers’ instructions about how they can opt out or unsubscribe from further messages.

Email Marketing Tip #4 — Include an unsubscribe button

By the same token, there must be a provision that allows subscribers to opt out of your email marketing service if they wish to do so. In this case, “subscribers” — people consenting to regular email marketing memos — can unsubscribe any time they wish to do so.

Email Marketing Tip #5 – Make your content high-quality

Your email marketing content must be professional, results-oriented, and readable. A well-planned email marketing campaign gives your business an air of professionalism, which is crucial. Although your messages should not be too loaded with graphics, a few well-selected images, as well as your business logo, attached with a clean, attractive layout, will make your marketing messages attractive.

The content must be appealing and should be well-structured in a manner that convinces the recipient to take action. Moreover, you can insert buttons within your messages that make it simple for subscribers to share an email on social networking sites, delivering your email marketing messages to their friends and family.

Unitel, Inc. can help improve your business

Email marketing plays a crucial role in many businesses. To improve other areas of your operation, look no further than Unitel, Inc. – your business consultant.

For information about our services, call us at (508) 580-2500 today.

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